In the Media / Secret Townsville
Secret Townsville Takeover
Wanderstories on @secret.townsville
Luen Warneke and Jodie Rummer (Wanderstories) took over the @secret.townsville Instagram account for a weekend tourism takeover, showcasing outdoor adventures and community groups across greater Townsville.
The campaign opened with a teaser asking who would host the next #secrettownsvilletakeover, followed by posts and videos highlighting Wanderstories, Hot Rock Adventure, Let's Walk Townsville with founder Cherry Judge, the Rockclimbers Association of North Queensland (RANQ), and Mount Storth in Bowling Green Bay National Park.
The takeover wrapped from Mount Stuart with thanks to @secret.townsville for entrusting Wanderstories with the account — encouraging locals to explore via wanderstories.space and the Wanderstories Adventure Community on Facebook.
